Most refined and advanced.
Familiar design. Enhanced experience.
Pocket-sized all-in-one design.
Discover TEREA tobacco sticks, specially designed for IQOS ILUMA
TEREA offers a range of rich tobacco experiences, pronounced aromas, and delicate and cooling taste sensations. TEREA tobacco sticks are designed to be used only with IQOS ILUMA.
Our high-quality tobacco varieties ripen in fields in Italy, Brazil and Tanzania, among other places.
The tobacco experience with IQOS ILUMA already begins with the harvest. Selected raw materials, years of experience and expertise are the foundation of our TEREA tobacco variety.
The tobacco is gently heated instead of burned by the innovative SMARTCORE INDUCTION SYSTEM:
Experience the perfect combination of real tobacco and revolutionary technology.
-new3_150837776.png "TEREA tobacco stick in detail.")
TEREA tobacco sticks were specially developed for IQOS ILUMA. This is why TEREA tobacco sticks cannot be used with previous IQOS heated tobacco devices (ORIGINALS or older), as this may cause damage to the device. HEETS tobacco sticks, in turn, are not suitable for IQOS ILUMA.
TEREA offers a range of rich tobacco experiences, pronounced aromas, and delicate and cooling taste sensations.
Because DELIA tobacco sticks feature a fully sealed tobacco part they are not compatible with IQOS 3 DUO or any earlier blade generation devices. Using a DELIA stick in a adevice with blade heating technology may damage the blade.
Technology – the world revolves around it. Over the years, it has radically changed our lives for the better. The way we work, the way we communicate, the way we travel. By combining science and technology is how we developed a better alternative to continued smoking. IQOS is changing for the better the way adult smokers, who would otherwise continue to smoke, can enjoy tobacco.
IQOS heats tobacco instead of burning it for a simple reason: the burning of tobacco emits high amounts of harmful chemicals like carbon monoxide.
IQOS ILUMA SMARTCORE INDUCTION™ technology and IQOS HeatControl™ technology prevent tobacco from burning, which means they significantly reduce the number and level of harmful chemicals emitted compared to cigarette smoke.
The IQOS community currently boasts more than 10.6 million* adult smokers who have chosen to switch to IQOS and leave cigarettes behind. And it’s easy to see why. IQOS heats tobacco instead of burning it, thus offering adult smokers who would otherwise continue to smoke or use other nicotine products, real tobacco taste and experience with no fire, no ash and no cigarette smoke smell.
If you’d also like to leave smoke behind and join the IQOS community, you can check our IQOS 3 DUO. You can find all of our heated tobacco devices in IQOS online shop onTOTERS TOTERS or in any of our IQOS stores.
IMPORTANT INFORMATION: IQOS IS NOT RISK-FREE.
*Source: PMI Financials or estimates, IQOS user panels and PMI Market Research. Status as of March 2020. IQOS users who have completely quit cigarettes and for whom PMI HeatSticks represent at least 70% of their past 7-day heated tobacco consumption.
Where can you find HEETS?
IQOS uses specially designed tobacco sticks for heating called HEETS. To create HEETS and bring IQOS legal age users a high quality tobacco taste experience, we use the latest developments in design, materials and technology innovation. HEETS feature a clever construction made up of 5 parts, one of them consisting of specially prepared tobacco made of real tobacco leaf. By combining these 5 components, HEETS provide taste satisfaction close to a cigarette.**
HEETS offer tobacco experience without having to compromise. A modern twist on tobacco classics, HEETS come in a range of flavor experiences from rich to refined, including tobacco with menthol and new aromatic blends to suit every taste palate. You can choose your HEETS based on aroma, body and intensity. Go for a lower intensity if you prefer round and refined taste sensations and a higher one for richer tastes.
If you’d like to find heated tobacco near you, you can visit our Store Locator with a map, which will direct you to your closest IQOS points. Or you can ask us in the Online Chat.
** Source: 3 month clinical studies conducted in US and Japan with 160 adult smokers each under real conditions (ambulatory).
Where can you find HEETS while travelling?
Wherever you are travelling, you can enquire with the respective customs administration about how many HEETS you are permitted to take into that country and buy the respective amount before travelling.
You can also use the list below to find out in which countries HEETS are available:
AMERICAS
Canada, Colombia, Curacao, Guatemala, Dominican Republic
EUROPE
Lithuania, Italy, Switzerland, Portugal, Romania, Monaco, Germany, Denmark, Netherlands, Greece, United Kingdom, Spain, Poland, Canary Islands, France, Czech Republic, Corsica , Slovakia, Slovenia, Bulgaria, Cyprus, Andorra, Croatia, Latvia, San Marino, Azores , Madeira, Hungary, Sweden, Albania, Bosnia Herzegovina
EEMA
Russia, Ukraine, Kazakhstan, South Africa, Serbia, Palestine, Armenia, La Reunion, Moldova, Dubai
ASIA
Japan, New Zealand, Korea, Malaysia
IMPORTANT INFORMATION: HEETS ARE NOT RISK-FREE AND ARE ADDICTIVE.
_142310515.jpg "An ever-expanding world of tobacco taste.")
