Most refined and advanced.
Familiar design. Enhanced experience.
Pocket-sized all-in-one design.
Discover TEREA tobacco sticks, specially designed for IQOS ILUMA
TEREA offers a range of rich tobacco experiences, pronounced aromas, and delicate and cooling taste sensations. TEREA tobacco sticks are designed to be used only with IQOS ILUMA.
Our high-quality tobacco varieties ripen in fields in Italy, Brazil and Tanzania, among other places.
The tobacco experience with IQOS ILUMA already begins with the harvest. Selected raw materials, years of experience and expertise are the foundation of our TEREA tobacco variety.
The tobacco is gently heated instead of burned by the innovative SMARTCORE INDUCTION SYSTEM:
Experience the perfect combination of real tobacco and revolutionary technology.
-new3_150837776.png "TEREA tobacco stick in detail.")
TEREA tobacco sticks were specially developed for IQOS ILUMA. This is why TEREA tobacco sticks cannot be used with previous IQOS heated tobacco devices (ORIGINALS or older), as this may cause damage to the device. HEETS tobacco sticks, in turn, are not suitable for IQOS ILUMA.
TEREA offers a range of rich tobacco experiences, pronounced aromas, and delicate and cooling taste sensations.
Because DELIA tobacco sticks feature a fully sealed tobacco part they are not compatible with IQOS 3 DUO or any earlier blade generation devices. Using a DELIA stick in a adevice with blade heating technology may damage the blade.
Technology – the world revolves around it. Over the years, it has radically changed our lives for the better. The way we work, the way we communicate, the way we travel. By combining science and technology is how we developed a better alternative to continued smoking. IQOS is changing for the better the way adult smokers, who would otherwise continue to smoke, can enjoy tobacco.
IQOS heats tobacco instead of burning it for a simple reason: the burning of tobacco emits high amounts of harmful chemicals like carbon monoxide.
IQOS ILUMA SMARTCORE INDUCTION™ technology and IQOS HeatControl™ technology prevent tobacco from burning, which means they significantly reduce the number and level of harmful chemicals emitted compared to cigarette smoke.
Electric Purple is not just another shade, it’s a bold new chapter in the IQOS ILUMA i story. Available across the entire range (IQOS ILUMA i PRIME, IQOS ILUMA i and IQOS ILUMA i ONE), this vibrant colour represents curiosity in motion: daring, dynamic and unforgettable.
Each device in IQOS ILUMA i family is powered by the SMARTCORE INDUCTION SYSTEM™, a bladeless heating innovation for consistent experience with TEREA tobacco sticks and DELIA tobacco sticks, specially designed to work exclusively with IQOS ILUMA devices.
But Electric Purple is more than just a colour. It embodies the IQOS belief that Curiosity is Electric, it’s that spark of energy when you see, feel, or experience something new. It’s not only about color, but also about style, expression, and individuality.
From the premium elegance of IQOS ILUMA i PRIME, to the balanced design of IQOS ILUMA i and the compactness of IQOS ILUMA i ONE, the range blends cutting-edge technology with a personal touch. And now, with Electric Purple, it adds a permanent colour that doesn’t just complement your style, it amplifies it.
No, the IQOS ILUMA i Electric Purple is not a new model or a limited-edition device. It’s a permanent colour option added to the IQOS ILUMA i range. It’s available across all three devices: IQOS ILUMA i PRIME, IQOS ILUMA i and IQOS ILUMA i ONE.
Alongside Electric Purple, the IQOS ILUMA i devices come in a variety of colours to suit your style. IQOS ILUMA i and the IQOS ILUMA i ONE share a vibrant palette of five colours, including Electric Purple, Breeze Blue, Digital Violet, Leaf Green, and Midnight Black. IQOS ILUMA i PRIME introduces its own elegant selection featuring Electric Purple, Breeze Blue, Garnet Red, and Midnight Black.
Choosing IQOS ILUMA i Electric Purple means more than picking a device. It’s about embracing advanced features and a bold design that reflects your style. Here’s why:
The new IQOS ILUMA i Electric Purple is more than a colour, it’s your ticket to unforgettable experiences. By participating, you can get the chance to access local electric dream and enter to win one of two Electric Dreams, each designed to turn curiosity into stories you’ll never forget. (Terms and Conditions apply.)
How to take part
The two Electric Dreams invite you to experience curiosity in its most unforgettable forms. Hear ice sing in Slovenia at Beats Below Zero where a glacial cave echoes digital sounds for a unique concert. But you could also follow the music beneath the Saharan stars in Morocco with Midnight Mirage where fire, bass and dreams rise together in a surreal spectacle. Each experience is electric, unforgettable, and designed for the curious who live for stories worth telling. Terms and Conditions apply.
IQOS ILUMA i Electric Purple is available both online and in-store. Explore the full range and purchase your favourite device online:
Want to see the new Electric Purple color in person? Use the IQOS Store Locator to find your nearest store and experience the full power of curiosity.
_142310515.jpg "An ever-expanding world of tobacco taste.")
