Most refined and advanced.
Familiar design. Enhanced experience.
Pocket-sized all-in-one design.
Discover TEREA tobacco sticks, specially designed for IQOS ILUMA
TEREA offers a range of rich tobacco experiences, pronounced aromas, and delicate and cooling taste sensations. TEREA tobacco sticks are designed to be used only with IQOS ILUMA.
Our high-quality tobacco varieties ripen in fields in Italy, Brazil and Tanzania, among other places.
The tobacco experience with IQOS ILUMA already begins with the harvest. Selected raw materials, years of experience and expertise are the foundation of our TEREA tobacco variety.
The tobacco is gently heated instead of burned by the innovative SMARTCORE INDUCTION SYSTEM:
Experience the perfect combination of real tobacco and revolutionary technology.
-new3_150837776.png "TEREA tobacco stick in detail.")
TEREA tobacco sticks were specially developed for IQOS ILUMA. This is why TEREA tobacco sticks cannot be used with previous IQOS heated tobacco devices (ORIGINALS or older), as this may cause damage to the device. HEETS tobacco sticks, in turn, are not suitable for IQOS ILUMA.
TEREA offers a range of rich tobacco experiences, pronounced aromas, and delicate and cooling taste sensations.
Because DELIA tobacco sticks feature a fully sealed tobacco part they are not compatible with IQOS 3 DUO or any earlier blade generation devices. Using a DELIA stick in a adevice with blade heating technology may damage the blade.
Technology – the world revolves around it. Over the years, it has radically changed our lives for the better. The way we work, the way we communicate, the way we travel. By combining science and technology is how we developed a better alternative to continued smoking. IQOS is changing for the better the way adult smokers, who would otherwise continue to smoke, can enjoy tobacco.
IQOS heats tobacco instead of burning it for a simple reason: the burning of tobacco emits high amounts of harmful chemicals like carbon monoxide.
IQOS ILUMA SMARTCORE INDUCTION™ technology and IQOS HeatControl™ technology prevent tobacco from burning, which means they significantly reduce the number and level of harmful chemicals emitted compared to cigarette smoke.
What happens when a design provocateur meets a device known for refined innovation? Say hello to the IQOS ILUMA i x Seletti Limited Edition, where a new chapter begins at the intersection of design and technology. This is more than a device; it’s a statement. A scene-stealer. A conversation-starter wrapped in Seletti’s unmistakable creativity.
Seletti, the Italian design powerhouse founded in 1964, has always turned the ordinary into the extraordinary. Renowned for merging art, pop culture, and utility, it transforms everyday objects into icons of personality and wit. Now, its playful aesthetic collides with the sleek world of IQOS, delivering a limited-edition collection that defies expectations and delights the senses.
The IQOS ILUMA i x Seletti Limited Edition Collection is here and it’s rewriting the rules of what a tobacco heating device can look and feel like. This striking collection is the result of a collaboration between IQOS, a pioneer in smoke-free alternatives, and Seletti, the Italian design house known for turning the everyday into the extraordinary.
In this article, we’ll take you through the creative concept behind this bold release, introduce each product in the collection, and help you decide which piece to choose.
From the first glance, the IQOS ILUMA i x Seletti Limited Edition stands apart. Draped in deep, velvety black, the surface whispers sophistication, whilst the iconic Seletti zig-zag pattern slices across it in dazzling gold. It’s a contrast that catches the eye and holds it. Look closer, and the details begin to speak.
This is a collection that celebrates design. From hammered metallic textures to satin-soft finishes, the tactile dimension is just as bold as the visual.
Want a device that demands a second look? The IQOS ILUMA i PRIME x Seletti Limited Edition is a masterclass in bold creativity. Its deep black body is wrapped in Seletti’s golden zig-zag motif, an unapologetically audacious design that bends all the rules. The golden anodized holder and double adonization aluminum ring offer a tactile experience meant to be both seen and felt.
Limited edition? Yes. But limitless in boldness. This is design that’s daring, unpredictable, and entirely unique. Subtle was never the plan.
With a soft-touch black exterior and Seletti’s signature golden pattern on the door, the IQOS ILUMA i x Seletti Limited Edition feels like a piece of modern art. Open it, and you’ll find the black holder topped with a polished golden ring, a hidden surprise that winks back with bling.
Dare to look closer? This device is bold at first glance. And even bolder up close. More than meets the eye.
For over half a century, Seletti has blended eccentricity with Italian elegance, redefining the boundaries of design. From its iconic Monkey Lamps to daring artistic collaborations, the brand’s signature aesthetic is unmistakable: quirky, unexpected, and unapologetically bold.
With a flair for the unconventional, Seletti designs are made to stand out, and never blend in. Now, that same rebellious charm steps into the world of IQOS, where design rules are made to be rewritten, not followed.
Ready to experience the limited edition? Find your nearest IQOS Store or Retailer or order from our online store.
The IQOS ILUMA i x Seletti Limited Edition invites you to dare to see beyond the surface. Bold. Intriguing. Captivating.
This product is not risk-free and contains nicotine, which is addictive. Only for use by adults who would otherwise continue to smoke or use other nicotine products.
_142310515.jpg "An ever-expanding world of tobacco taste.")
