Most refined and advanced.
Familiar design. Enhanced experience.
Pocket-sized all-in-one design.
Discover TEREA tobacco sticks, specially designed for IQOS ILUMA
TEREA offers a range of rich tobacco experiences, pronounced aromas, and delicate and cooling taste sensations. TEREA tobacco sticks are designed to be used only with IQOS ILUMA.
Our high-quality tobacco varieties ripen in fields in Italy, Brazil and Tanzania, among other places.
The tobacco experience with IQOS ILUMA already begins with the harvest. Selected raw materials, years of experience and expertise are the foundation of our TEREA tobacco variety.
The tobacco is gently heated instead of burned by the innovative SMARTCORE INDUCTION SYSTEM:
Experience the perfect combination of real tobacco and revolutionary technology.
-new3_150837776.png "TEREA tobacco stick in detail.")
TEREA tobacco sticks were specially developed for IQOS ILUMA. This is why TEREA tobacco sticks cannot be used with previous IQOS heated tobacco devices (ORIGINALS or older), as this may cause damage to the device. HEETS tobacco sticks, in turn, are not suitable for IQOS ILUMA.
TEREA offers a range of rich tobacco experiences, pronounced aromas, and delicate and cooling taste sensations.
Because DELIA tobacco sticks feature a fully sealed tobacco part they are not compatible with IQOS 3 DUO or any earlier blade generation devices. Using a DELIA stick in a adevice with blade heating technology may damage the blade.
Technology – the world revolves around it. Over the years, it has radically changed our lives for the better. The way we work, the way we communicate, the way we travel. By combining science and technology is how we developed a better alternative to continued smoking. IQOS is changing for the better the way adult smokers, who would otherwise continue to smoke, can enjoy tobacco.
IQOS heats tobacco instead of burning it for a simple reason: the burning of tobacco emits high amounts of harmful chemicals like carbon monoxide.
IQOS ILUMA SMARTCORE INDUCTION™ technology and IQOS HeatControl™ technology prevent tobacco from burning, which means they significantly reduce the number and level of harmful chemicals emitted compared to cigarette smoke.
Heated tobacco products are an innovative alternative for adults who would otherwise continue to smoke or use other nicotine products. Heat-not-burn products heat tobacco instead of burning it in order to release heated tobacco flavors. Our heat-not-burn product IQOS delivers a high quality tobacco experience for IQOS legal age users with no fire, no ash and with less smell than cigarettes. However, IQOS is not risk-free.
Heated tobacco products come in over a dozen different varieties. Read on to find out what these are and how they compare to one another.
What are the different types of heated tobacco?
Amongst the heated tobacco variety, IQOS is the #1 tobacco heating system.* At the heart of our most advanced smoke-free product are sophisticated electronics that heat specially designed heated tobacco sticks called HEETS (or Heatsticks in Japan). Thanks to its patented HeatControl™ Technology, IQOS heats the tobacco just enough to release a nicotine-containing vapor but without burning the tobacco.
However, we didn’t stop there. Through intensive research and development, we’ve succeeded in creating another breakthrough heated tobacco product called TEEPS. Just like IQOS, TEEPS releases flavors and nicotine without combustion. Instead, it heats the tobacco with a pressed carbon heat-source that is separated from the tobacco and, using the same patented HeatControl™ Technology, provides an effective and controlled temperature transfer to release the tobacco’s true taste and experience.
* PMI global estimate of total In-Market Sales of Heated Tobacco Units as of June 2023.
What are the different types of heated tobacco flavors?
The specially designed tobacco sticks for heating used exclusively with IQOS devices are called HEETS. Carefully crafted for IQOS legal age users’ experience, each HEETS stick requires meticulous care, attention and expertise.
The journey to offering IQOS legal age users this experience has a lot of tiny steps. It begins with farmers from all around the world who care deeply for their crop. Next, our master blenders sample the tobacco, selecting the best tobacco origins and qualities and paying special attention to aroma and taste profiles (e.g. richness, ripeness, strength). Finally, our tobacco blenders create the blends of HEETS for IQOS legal age users.
A modern twist on tobacco classics, HEETS offer a range of taste experiences from rich to refined, including tobacco with menthol and new aromatic blends to suit every taste palate. Thus, IQOS users can try out and compare heated tobacco flavors in order to find their perfect match. IQOS is not risk-free and is addictive. For adult use only.
IMPORTANT INFORMATION: IQOS IS NOT RISK-FREE AND IS ADDICTIVE.
What is the difference between heated tobacco and e-cigarettes?
Although both heat-not-burn devices and e-cigarettes are smoke-free alternatives to smoking, there are important differences when it comes to comparing heated tobacco products with e-cigarettes.
E-cigarettes don’t contain tobacco. Instead, they heat an e-liquid containing nicotine and flavors to produce an aerosol, what people usually call a vapor – hence the term “vaping”.
What’s more, in heated tobacco products, nicotine is naturally present in the tobacco used in the product. In comparison, in e-cigarettes, nicotine derived from tobacco is added to the e-liquid used in the product.
What is the difference between heated tobacco and vaping?
Vaping is the act of inhaling and exhaling the aerosol, often referred to as vapor, which is produced by an e-cigarette or similar device. The term is used because these devices do not produce tobacco smoke, but rather an aerosol.
_142310515.jpg "An ever-expanding world of tobacco taste.")
