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Familiar design. Enhanced experience.
Pocket-sized all-in-one design.
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Discover TEREA tobacco sticks, specially designed for IQOS ILUMA
TEREA offers a range of rich tobacco experiences, pronounced aromas, and delicate and cooling taste sensations. TEREA tobacco sticks are designed to be used only with IQOS ILUMA.
Our high-quality tobacco varieties ripen in fields in Italy, Brazil and Tanzania, among other places.
The tobacco experience with IQOS ILUMA already begins with the harvest. Selected raw materials, years of experience and expertise are the foundation of our TEREA tobacco variety.
The tobacco is gently heated instead of burned by the innovative SMARTCORE INDUCTION SYSTEM:
Experience the perfect combination of real tobacco and revolutionary technology.
TEREA tobacco sticks were specially developed for IQOS ILUMA. This is why TEREA tobacco sticks cannot be used with previous IQOS heated tobacco devices (ORIGINALS or older), as this may cause damage to the device. HEETS tobacco sticks, in turn, are not suitable for IQOS ILUMA.
TEREA offers a range of rich tobacco experiences, pronounced aromas, and delicate and cooling taste sensations.
Because DELIA tobacco sticks feature a fully sealed tobacco part they are not compatible with IQOS 3 DUO or any earlier blade generation devices. Using a DELIA stick in a adevice with blade heating technology may damage the blade.
Technology – the world revolves around it. Over the years, it has radically changed our lives for the better. The way we work, the way we communicate, the way we travel. By combining science and technology is how we developed a better alternative to continued smoking. IQOS is changing for the better the way adult smokers, who would otherwise continue to smoke, can enjoy tobacco.
IQOS heats tobacco instead of burning it for a simple reason: the burning of tobacco emits high amounts of harmful chemicals like carbon monoxide.
IQOS ILUMA SMARTCORE INDUCTION™ technology and IQOS HeatControl™ technology prevent tobacco from burning, which means they significantly reduce the number and level of harmful chemicals emitted compared to cigarette smoke.
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No smoke, no vapor, for anywhere and anytime.
Refreshing Cool Mint Flavour
| Feature | ZYN | Cigarettes |
|---|---|---|
| Nicotine content |
|
|
| Tobacco content | Zero tobacco. | Contains tobacco. |
| Method of use | Pouch is placed under the lip where nicotine and flavors are released. | Inhalation through combustion (smoking). |
| Smoke or ash | No. | Yes. |
| Smoke smell | No smoke smell. | Strong tobacco smell. |
| Flavor options | Wide variety of fruit, mint and coffee flavors. | Limited due to global regulation. |
| Use in public places | Can be used discreetly in many locations. | Smoking is typically restricted to designated smoking areas. |
| Travel convenience | Easy to carry and no device needed. Not subject to tobacco restrictions. | Use is limited in transit and indoor environments. Tobacco restrictions apply when traveling. |
| Cost | A can of 15 ZYN Mini pouches starts at $2.1 in market. | A pack of 20 cigarettes costs around $2.00–$3.00 in market. |
In comparison, cigarettes contain over 600 ingredients, which, when burned during smoking, produce more than 7,000 chemicals and toxic substances – many of which only become harmful through the process of combustion and have been studied for their impact on the body.
In fact, ZYN releases 99% less harmful chemicals compared to cigarettes*,
Important information: this does not necessarily equal a 99% reduction in risk. ZYN is not risk-free.
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Cigarettes, however, work differently to ZYN pouches. Cigarettes involve burning tobacco and create smoke and a strong tobacco smell when in use. Nicotine is released via the burning process. In many places, smoking is now limited to outdoor areas and dedicated smoking areas.