Explore products and buy
Most refined and advanced.
Familiar design. Enhanced experience.
Pocket-sized all-in-one design.
Discover IQOS
Discover TEREA tobacco sticks, specially designed for IQOS ILUMA
TEREA offers a range of rich tobacco experiences, pronounced aromas, and delicate and cooling taste sensations. TEREA tobacco sticks are designed to be used only with IQOS ILUMA.
Our high-quality tobacco varieties ripen in fields in Italy, Brazil and Tanzania, among other places.
The tobacco experience with IQOS ILUMA already begins with the harvest. Selected raw materials, years of experience and expertise are the foundation of our TEREA tobacco variety.
The tobacco is gently heated instead of burned by the innovative SMARTCORE INDUCTION SYSTEM:
Experience the perfect combination of real tobacco and revolutionary technology.
TEREA tobacco sticks were specially developed for IQOS ILUMA. This is why TEREA tobacco sticks cannot be used with previous IQOS heated tobacco devices (ORIGINALS or older), as this may cause damage to the device. HEETS tobacco sticks, in turn, are not suitable for IQOS ILUMA.
TEREA offers a range of rich tobacco experiences, pronounced aromas, and delicate and cooling taste sensations.
Because DELIA tobacco sticks feature a fully sealed tobacco part they are not compatible with IQOS 3 DUO or any earlier blade generation devices. Using a DELIA stick in a adevice with blade heating technology may damage the blade.
Technology – the world revolves around it. Over the years, it has radically changed our lives for the better. The way we work, the way we communicate, the way we travel. By combining science and technology is how we developed a better alternative to continued smoking. IQOS is changing for the better the way adult smokers, who would otherwise continue to smoke, can enjoy tobacco.
IQOS heats tobacco instead of burning it for a simple reason: the burning of tobacco emits high amounts of harmful chemicals like carbon monoxide.
IQOS ILUMA SMARTCORE INDUCTION™ technology and IQOS HeatControl™ technology prevent tobacco from burning, which means they significantly reduce the number and level of harmful chemicals emitted compared to cigarette smoke.
We’ve heard this question time and time again – is IQOS a vape?
The answer? While both options are smoke-free alternatives to cigarettes for adult smokers – no, IQOS is not a vape!
What are the differences between IQOS and Vaping?
Here are all the important differences between IQOS vs vape.
1. Technology.
IQOS is part of a category of products called heated tobacco. These products utilize innovative tobacco heating systems, such as IQOS’s HeatControl™ to heat tobacco instead of burning it. In comparison, vapes – also called e-cigarettes - work by heating and then vaporizing e-liquid, or vaping liquid.
2. Tobacco.
IQOS utilizes tobacco made of real tobacco leaf that are harvested, and then specially prepared and compressed into tobacco sticks, called HEETS. The precise heating of these tobacco sticks works to deliver tobacco flavor, and at the same time, does not burn tobacco. HEETS are not risk free. They are addictive and contain nicotine because it is naturally occurring in tobacco. On the other hand, vapes do not utilize real tobacco; instead, they utilize a vaping liquid available in a variety of flavors at vape shops. Vaping liquids come with or without nicotine.
3. Experience.
IQOS delivers an experience that is similar to smoking. IQOS provides real tobacco taste and satisfaction. HEETS are designed to last around 14 puffs, which is around the same amount of time as a cigarette. Vapes, however, offer a completely new experience that is different from smoking, due to the usage of vaping liquids.
4. Product variety.
Currently there are several different IQOS heated tobacco devices to choose from – such as, IQOS 3 DUO - the most advanced, IQOS 3 MULTI and IQOS 2.4 PLUS. Some IQOS devices have a separate holder and charger, while others have those components integrated as an all-in-one device. These different options allow IQOS adult users to select what best suits their lifestyle.
IQOS is Not a Vape
IQOS is not a vape, but IQOS is a better alternative to cigarettes. It is known that the majority of harmful chemicals in cigarette smoke comes from burning tobacco. Unlike cigarettes, IQOS does not burn tobacco and therefore produces no smoke. Switching completely to IQOS is less harmful than continuing to smoke. IQOS emits on average 95% lower levels of harmful chemicals compared to cigarettes.* Important information: IQOS is not risk-free. It delivers nicotine, which is addictive.
Important information: This does not necessarily equal a 95% reduction in risk. IQOS ILUMA is not risk-free.* “95% less” represents the average reduction in levels of the 9 chemicals recommended for reduction in cigarette smoke by the World Health Organization, which do not include nicotine. See Important Information on IQOS.com