IQOS ILUMA Launches in Lebanon

Discover IQOS ILUMA - the newest IQOS device

For a smoke-free tobacco experience offering new depths of sensorial pleasure, in a range of devices featuring next-level technology, simplicity and choice, it's time to switch to IQOS ILUMA.

IQOS ILUMA - next level forward

Switching to a smokeless alternative to cigarettes has never been easier with the revolutionary new IQOS ILUMA heated tobacco device.

The new IQOS range delivers real tobacco taste and satisfaction with 95% less harmful chemicals compared to cigarettes*. Important information: This does not necessarily equal a 95% reduction in risk. IQOS ILUMA is not risk-free.
Each IQOS ILUMA device is packed with next level technology to offer a seamless, effortless tobacco experience. Savour your tobacco moments without blade breakages, tobacco residue or cleaning with the revolutionary new ILUMA induction heating system for exclusive use with TEREA sticks.

IQOS ILUMA heated tobacco technology means no smoke and a better, simpler tobacco experience for you.

IQOS ILUMA emits 95% less harmful chemicals compared to cigarettes.* * “95% less” represents the average reduction in levels of the 9 chemicals recommended for reduction in cigarette smoke by the World Health Organization, which do not include nicotine. See Important Information on IQOS.com

The SMARTCORE INDUCTION SYSTEM^TM - next level tobacco technology

Each device in the IQOS ILUMA series features the revolutionary new SMARTCORE INDUCTION SYSTEM^TM.

Paired with the all-new TEREA tobacco stick designed specifically for IQOS ILUMA, these bladeless devices use an innovative stainless-steel element inside the sealed TEREA to heat the tobacco from within, without burning it.

This gives you an altogether better and more pleasurable expeirence, with no ash and no cleaning necessary. You can savour every tobacco moment with no smoke and, as most consumers agree, less smell than ever before.

And - because there's no blade, unlike in other IQOS heated tobacco devices -- there are no blade breakages to worry about.

TEREA SMARTCORE STICKS - next level tobacco pleasure

The new TEREA tobacco sticks offer an expertly blended tobacco experience made only for IQOS ILUMA, with a fully sealed design for less hassle and less smell than ever before as most consumers agree.

A sealed stick means no tobacco residue and nothingn to clean. Just remove and dispose the sticks when you're done. It's that simple.

You'll discover real tobacco taste and satisfaction across the TEREA range, with consistent taste from stick to stick and improved draw, generous vapour, and a wide choice of flavours for every palate, from rich bodied tobacco blends to cooling sensations and aromatic flavours.

With TEREA you can rediscover your tobacco favourites or explore exciting new blends, letting you unlock new levels of taste and enjoyment.

IQOS ILUMA^TM is designed to be used only with TEREA^TM sticks. Do not use IQOS ILUMA^TM and TEREA^TM sticks with previous IQOS^TM generations, as this may cause damage to your device. Do not ingest or disassemble TEREA^TM sticks. This product contains a sharp metal part which can cause serious injury if swallowed. Keep out of reach of children. See important information.

IQOS ILUMA PRIME - our most advanced heat and burn device

IQOS ILUMA PRIME is packed with technology, including autostart, alerts and more features enabled by the IQOS app. It is wrapped in an elegant and customisable aluminium design with SMARTCORE INDUCTION TECHNOLOGY^TM at its heart. The IQOS ILUMA PRIME is our smartest and most refined IQOS device yet, delivering enhanced tobacco experience.

IQOS ILUMA - our iconic design, reinvented

With the same design as our classic IQOS devices, combined with the cleaner and more reliable induction technology, the IQOS ILUMA is the perfect fit for a smoke-free experience that delivers the taste of real tobacco.

IQOS ILUMA ONE - an effortless, simple, pocket-sized device

Packed with the same SMARTCORE INDUCTION SYSTEM^TM technology as its IQOS ILUMA series counterparts, IQOS ILUMA ONE delivers a clean and enhanced, next level tobacco experience.