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IQOS ILUMA i PRIME has Launched

Celebrating 10 years of IQOS

Here at IQOS, we are excited to announce the launch of our newest heated tobacco device, IQOS ILUMA i PRIME. With 3 new smart features - Touch Screen, FlexPuff, and Pause Mode - this device is our most advanced yet.



Introducing IQOS ILUMA i PRIME?

The IQOS ILUMA i PRIME is our latest device, providing a more flexible and adaptable tobacco experience compared to previous IQOS generations. 

The device is available in 4 colours: Garnet Red, Midnight Black, Breeze Blue, and Aspen Green. Excited to find out more? Allow us to take you on this discovery journey – learn more in our Explore the New IQOS ILUMA i PRIME Article [market to insert link to article].



Looking to Buy IQOS ILUMA i PRIME?

You can buy IQOS ILUMA i PRIME online and in-store. Use our store locator to find your nearest IQOS shop.



The device is priced at 95USD

Learn more about IQOS ILUMA i PRIME's technology and features (insert link to article: "Explore the New IQOS ILUMA i PRIME").


IQOS is not risk-free and provides nicotine, which is addictive. Only for use by adults.
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